Localization & Social

The website is relevant to the user's locale and culture and provides functionality on par with the global website.

Hand-reviewed. Translating a homepage and calling it done — a “local façade” — scores lower than a smaller site that sets honest expectations and delivers on them. Reviewers look at whether images, currencies, units, and measurements are actually localized (not just text), and whether the site connects users to local social communities in their own language.