Global Gateway UI
A permanent global gateway is only half the score — how it’s marked matters too. A high-scoring gateway is visible on every page, ideally in the upper right, with country and language names shown in their own language. Most sites also flag that gateway with an icon: a globe, a set of flags, a small map, or a translation glyph. We’ve tracked which one each site reaches for since our first benchmark.
Which icon sites use to mark their gateway
The share of tracked websites using each icon type to mark their global gateway, by Report Card year — from our first benchmark through today.
Fewer gateways go unmarked every year
The flip side of the chart above: the share of sites whose gateway — a text link, a dropdown — carries no icon at all. A falling line here is a sign the gateway itself is becoming easier to spot, icon or not.