Web Globalization Report Card
Company profileRetail & EcommerceInterbrand Best Global Brand 2025

McDonald'sscored September 2026

McDonald's has always excelled at localization (of it menu and its website) and of its support for country codes. But the visual global gateway is inconsistent because there is no global template in use, as you can see in the screenshots. We believe this is long overdue.

www.mcdonalds.com

2026 score
63.5/100
Rank
#76
McDonald's homepage

2026 score breakdown

Global Reach (Languages)22.5/25
Global Navigation6.5/25
Global/Mobile Architecture11.5/25
Mobile weight: 9.55MB
Localization & Social23/25

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Score & rank over time

See McDonald's’s full score history.

Language totals, 2015–2026

See McDonald's’s full language history.

Global Gateway

OrientationCountry
ccTLD usageHigh
Language negotiationNo
Splash gatewayNo
GeolocationYes — Redirect
IconsNone
Gateway locationNone

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Screenshots

McDonald's screenshot

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Global Gateways

McDonald's screenshot

12 additional screenshots to view.

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Score history

The full Report Card score (languages, navigation, mobile design, and localization) is only available for years it's been audited; other years show the language count only.

YearScoreRankLanguages
202663.57645

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Retail & Ecommerce ranking

#3 of 13 in Retail & Ecommerce, 2026.

RankCompanyScoreLanguages
1
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3McDonald's63.545
4
5
6
7
8
9
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12
13

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Language Matrix

Languages McDonald's supports

Every language currently supported by McDonald's, grouped by region.

SupportedNot supported

Language tracker

45 languages tracked in the Language Tracker.

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