Global Navigation
Geolocation
Geolocation and automatic language detection earn extra credit toward a site’s Global Navigation score — but only on top of a working gateway, not as a replacement for one. A visitor who lands on the wrong language or country version, with no way to switch, may as well not have found the site at all.
Geolocation usage, 2005–2025
How geolocation use has changed since we began tracking it
The share of tracked websites using geolocation to route visitors to a local site, by Report Card year — from our first benchmark through today.