Global/Mobile Architecture

The website leverages global templates to support global branding while still allowing room for local customization.

Hand-reviewed, with one hard number folded in: mobile homepage weight. Sites averaging under 3MB get a small score boost; sites over 10MB take a penalty. The rest of the score reflects whether local sites share a consistent design template — efficient to maintain, credible to visitors — while still leaving room for local content, and whether the mobile experience holds up on its own rather than just shrinking the desktop layout.