Web Globalization Report Card
Why subscribe

What can you do with the Web Globalization Report Card?

Three ways teams actually use the Report Card — find the one that matches your role.

Web Design & UX

Design global experiences against real benchmarks, not opinions.

You're asked to defend a gateway redesign or a navigation pattern, and the usual answer is someone's opinion, not evidence.

  • ✓Understand whether a site is architected around country or around language — a distinction that matters when you're building a scalable site of your own.
  • ✓See, over time, how companies have developed their global website designs (the full 20-year screenshot history is an Enterprise feature; Professional covers 2024–2026).
  • ✓Understand how global gateways have developed, and see which companies offer the best ones today.
  • ✓See which companies are still using flags on their global gateways — and which have dropped them.
Use case

Redesigning a global gateway

Pull the top-scoring gateways, compare language selectors and placement, and bring the findings into your next design review.

See what design teams get →
Localization Executives

Know where to invest next, and prove it to the C-suite.

You need a number leadership trusts, and the evidence to back a budget request — not just an opinion.

  • ✓Discover what languages the leading brands (and your competitors) support — we've long tracked anywhere between 40 and 90 languages per company.
  • ✓Identify linguistic gaps among your competitors.
  • ✓The Language Tracker: a current snapshot is included with a subscription, and the full year-by-year history of additions and drops is an Enterprise feature.
  • ✓Localization scores for benchmarking your own program's maturity.
Use case

A language-expansion business case

Identify which languages most leading brands support that you don't, and use the data to justify budget.

See what localization teams get →
Marketing & Program Management

Turn global web presence into a measurable, defensible program.

You need a KPI for “how global are we,” simple enough for a board slide and rigorous enough to defend.

  • ✓A single 100-point score — languages, navigation, mobile architecture, and localization — simple enough for a KPI slide.
  • ✓Competitive positioning across 15 industries, not just your direct competitors.
  • ✓Related PDF reports on trends and best practices.
  • ✓Twenty years of historical data for planning and goal-setting (an Enterprise feature).
Use case

Executive and board reporting

Use the single 100-point score as a KPI, with year-over-year movement, broken into four categories.

See what marketing teams get →
100-point scoreLanguages, navigation, mobile architecture, and localization
10,000+Real screenshots — homepages, country pages, and global gateways
~20 yearsOf historical data, tracking the same companies since 2005
Language TrackerEvery addition and drop, searchable across nearly two decades

Ready to see the full picture?

Professional and Enterprise plans, compared side by side.