Web Globalization Report Card

Color by Country: Understanding Colors and Their Meanings Around the World

In the US, a great day in the stock market will leave you seeing green. In China, you’ll be seeing red. That’s because red in China is a positive color.

Colors carry significant cultural, religious, political, and personal meanings. This class will give you a better understanding of what colors mean around the world so you can do a better job of localizing your brand, website, packaging and marketing content.

  1. 1Introduction
  2. 2Countries & Websites
  3. 3Colors & Culture
  4. 4Colors & Brands
  5. 5Colors & Country