Archive / 2025
2025 Report Card
Ranked by the full Report Card score — languages, global navigation, mobile design, and localization, from the 2025 audit. The first 10 companies are visible here.
2025 Web Globalization Report Card
Introduction
Between Deglobalization & AI: The Calm Before the Storm
John Yunker — Byte Level Research — March 2025
In last year’s Report Card I announced that web globalization had bounced back. I pointed out that the decline in languages had reversed and we had once again seen an uptick in the net number of languages supported by the leading global brands.
All Website Scores
| Rank | Company | Score | Languages |
|---|---|---|---|
| 1 | Wikipedia | 92 | 339 |
| 2 | Airbnb | 89 | 64 |
| 3 | Bosch | 83 | 45 |
| 4 | IKEA | 83 | 44 |
| 5 | Nestlé | 80 | 45 |
| 6 | Pfizer | 78.5 | 42 |
| 7 | 78 | 163 | |
| 8 | Coca-Cola | 78 | 59 |
| 9 | Philips | 78 | 43 |
| 10 | Spotify | 76.5 | 73 |
How these scores are calculated →
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140 more companies ranked in this edition
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