Web Globalization Report Cardbeta
Company profileConsumer GoodsInterbrand Best Global Brand 2025

Nestléscored March 2025

Nestlé combines a globally consistent template with a global gateway well positioned in the header on both mobile and desktop. The company stands out for its country-code domain usage and for producing locally relevant, timely content — including localized video — across the many languages it supports. One easy win: its gateway menu names countries in English rather than in each market's own language.

www.nestle.com

2025 score
80/100
Rank
#5
Nestlé homepage

2025 score breakdown

Global Reach (Languages)22.5/25
Global Navigation19/25
Global/Mobile Architecture21/25
Mobile weight: 7.15MB
Localization & Social17.5/25

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Score & rank over time

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Language totals, 20152025

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Global Gateway

OrientationCountry
ccTLD usageHigh
Language negotiationNo
Splash gatewayNo
GeolocationNo
IconsGlobe
Gateway locationHeader

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Screenshots

Nestlé screenshot

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Global Gateways

Nestlé screenshot

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Score history

The full Report Card score (languages, navigation, mobile design, and localization) is only available for years it's been audited; other years show the language count only.

YearScoreRankLanguages
202580545

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Consumer Goods ranking

#1 of 14 in Consumer Goods, 2025.

RankCompanyScoreLanguages
1Nestlé8045
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Language tracker

45 languages tracked in the Language Tracker.

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