Web Globalization Report Card
Company profileRetail & EcommerceInterbrand Best Global Brand 2025

IKEAscored September 2026

IKEA does an excellent job of balancing global consistency with local flexibility. Every locale appears well localized while maintaining the global IKEA look and feel. IKEA also now offers an AI chatbot that handles multiple languages, such as Hindi and English in India. The visual global gateway is not as user friendly as it could be -- a bit over-engineered. We'd love to see a basic one-screen list of all available locales.

www.ikea.com

2026 score
84/100
Rank
#6
IKEA homepage

2026 score breakdown

Global Reach (Languages)22/25
Global Navigation18/25
Global/Mobile Architecture22/25
Mobile weight: 5MB
Localization & Social22/25

See exactly how IKEA scored across all four categories.

Score & rank over time

See IKEA’s full score history.

Language totals, 2015–2026

See IKEA’s full language history.

Global Gateway

OrientationCountry/Language
ccTLD usageHigh
Language negotiationNo
Splash gatewayYes
GeolocationYes — Preselect
IconsGlobe
Gateway locationBoth

See IKEA’s full navigation & localization details.

Search all screenshots →

Screenshots

IKEA screenshot

94 additional screenshots to view.

Global Gateways

IKEA screenshot

19 additional screenshots to view.

AI in Use

IKEA screenshot
Search all screenshots →

Score history

The full Report Card score (languages, navigation, mobile design, and localization) is only available for years it's been audited; other years show the language count only.

YearScoreRankLanguages
202684644

Become a paid subscriber to see IKEA’s full history.

Retail & Ecommerce ranking

#1 of 13 in Retail & Ecommerce, 2026.

RankCompanyScoreLanguages
1IKEA8444
2
3
4
5
6
7
8
9
10
11
12
13

Subscribe to see every company in Retail & Ecommerce.

See the full Retail & Ecommerce ranking →

Language Matrix

Languages IKEA supports

Every language currently supported by IKEA, grouped by region.

SupportedNot supported

Language tracker

44 languages tracked in the Language Tracker.

Look up IKEA in the Tracker →