Web Globalization Report Cardbeta
Company profileRetail & EcommerceInterbrand Best Global Brand 2025

IKEAscored March 2025

IKEA balances global consistency, global reach, and deep localization better than most retailers. The site uses geolocation to guide visitors to their local site — including a dedicated .us domain for US shoppers — and its header includes a clear locale-and-globe icon for changing regions. Local sites stay laser-focused on market-specific details like delivery and customer support.

www.ikea.com

2025 score
83/100
Rank
#4
IKEA homepage

2025 score breakdown

Global Reach (Languages)22/25
Global Navigation18.5/25
Global/Mobile Architecture20.5/25
Mobile weight: 19MB
Localization & Social22/25

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Score & rank over time

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Language totals, 20152025

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Global Gateway

OrientationCountry/Language
ccTLD usageHigh
Language negotiationNo
Splash gatewayYes
GeolocationYesPreselect
IconsGlobe
Gateway locationBoth

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Screenshots

IKEA screenshot

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Global Gateways

IKEA screenshot

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Score history

The full Report Card score (languages, navigation, mobile design, and localization) is only available for years it's been audited; other years show the language count only.

YearScoreRankLanguages
202583444

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Retail & Ecommerce ranking

#1 of 13 in Retail & Ecommerce, 2025.

RankCompanyScoreLanguages
1IKEA8344
2
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13

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Language tracker

44 languages tracked in the Language Tracker.

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