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Going Global 101: How to develop a smart global expansion plan for your brand and websites

There are now more than four billion internet users around the world. Most of them live outside of the US and most do not speak English. Perhaps you would like to expand your website to reach new markets. Perhaps people in different countries have already purchased your products and you want to build upon this.

This class will help you develop a plan to get started going global the smart way. That is, gradually and with attainable goals. By the end of this class you’ll have a plan for going global. This might apply to a product, a service, a website – or all of the above. I’ll help you ask the right questions to avoid making costly mistakes along the way.

This class assumes that you have no global or technical experience or speak any other language than English.

  1. 1IntroductionThe internet has made global success easier than ever before but doing so is not without significant challenges. This class will get you asking the right questions before you get started.
  2. 2Learn from the global leadersYou’ll take a closer look at companies that have succeeded around the world, such as Apple, Amazon and Starbucks. You’ll learn some key data points and trends on global internet users and languages spoken.
  3. 3Why go global?Using the worksheet you’ve downloaded, we’ll go over the first part. You’ll outline the top potential markets based on sales, prospects, web traffic or other factors.
  4. 4Setting global goalsNext, we set goals. The key here is setting attainable, measurable goals. I’ll share tips.
  5. 5Identifying obstacles to global and local successNow it’s time to identify all the potential obstacles to success, from competitors to currencies to cultural barriers.
  6. 6Developing your global strategyWe’ll cover the process of globalization, which includes both internationalization and localization. And we’ll ask questions that will help you prioritize markets, products and sales channels.
  7. 7Final thoughtsA few closing notes that will lead to next steps and additional deep-dive classes.