Web Globalization Report Card
Company profileRetail & EcommerceInterbrand Best Global Brand 2025

Zarascored September 2026

Zara has long relied on a global design template and supports an impressive 43 languages. Unfortunately, a global gateway is nonexistent and, because the website auto-redirects based on geolocation and language detection, it's likely that many users find themselves unable to change locales.

www.zara.com

2026 score
53.5/100
Rank
#123
Zara homepage

2026 score breakdown

Global Reach (Languages)21.5/25
Global Navigation1/25
Global/Mobile Architecture14.5/25
Mobile weight: 6.5MB
Localization & Social16.5/25

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Score & rank over time

See Zara’s full score history.

Language totals, 2015–2026

See Zara’s full language history.

Global Gateway

OrientationCountry/Language
ccTLD usageLow
Language negotiationYes — Redirect
Splash gatewayYes
GeolocationYes — Redirect
IconsNone
Gateway locationNone

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Screenshots

Zara screenshot

30 additional screenshots to view.

Global Gateways

Zara screenshot

4 additional screenshots to view.

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Score history

The full Report Card score (languages, navigation, mobile design, and localization) is only available for years it's been audited; other years show the language count only.

YearScoreRankLanguages
202653.512343

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Retail & Ecommerce ranking

#9 of 13 in Retail & Ecommerce, 2026.

RankCompanyScoreLanguages
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9Zara53.543
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13

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Language Matrix

Languages Zara supports

Every language currently supported by Zara, grouped by region.

SupportedNot supported

Language tracker

44 languages tracked in the Language Tracker.

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