Company profileTravel & Hospitality
Vrboscored March 2025
Vrbo is part of a family of international brands, and its global template shows how a company can balance global consistency with local flexibility — even when that means an entirely different brand name and logo in a given market.
2025 score
62/100
Rank
#73
2025 score breakdown
Global Reach (Languages)8.5/25
Global Navigation15/25
Global/Mobile Architecture21.5/25
Mobile weight: 6.65MB
Localization & Social17/25
Score & rank over time
Language totals, 2022–2025
Global Gateway
OrientationCountry
ccTLD usageLow
Language negotiationYes
Splash gatewayNo
GeolocationYes — Preselect
IconsGlobe
Gateway locationHeader
Screenshots
19 additional screenshots to view.
Global Gateways
6 additional screenshots to view.
Score history
The full Report Card score (languages, navigation, mobile design, and localization) is only available for years it's been audited; other years show the language count only.
| Year | Score | Rank | Languages |
|---|---|---|---|
| 2025 | 62 | 73 | 17 |
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Become a paid subscriberTravel & Hospitality ranking
#8 of 17 in Travel & Hospitality, 2025.
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Become a paid subscriberLanguage tracker
17 languages tracked, 1 later removed in the Language Tracker.
Look up Vrbo in the Tracker →