Web Globalization Report Card
Company profileFinancial ServicesInterbrand Best Global Brand 2025

Visascored September 2026

Visa continues to use an overweight, video-heavy, site that is not as user-friendly as it could be. The company does excel with languages -- with 45 currently. But the global gateway remains in the footer. One small positive is the addition of the globe icon (see Before and After). Overall, some progress but more needs to be done.

www.visa.com

2026 score
74.5/100
Rank
#29
Visa homepage

2026 score breakdown

Global Reach (Languages)22.5/25
Global Navigation13/25
Global/Mobile Architecture21.5/25
Mobile weight: 13.7MB
Localization & Social17.5/25

See exactly how Visa scored across all four categories.

Score & rank over time

See Visa’s full score history.

Language totals, 2015–2026

See Visa’s full language history.

Global Gateway

OrientationCountry/Language
ccTLD usageHigh
Language negotiationNo
Splash gatewayNo
GeolocationYes — Redirect
IconsGlobe
Gateway locationFooter

See Visa’s full navigation & localization details.

Before & After

Before - March 2025
After - Sept. 2026

Visa still uses a length pull-down menu but now also uses a globe icon to at least make it a bit more discoverable for those who may not speak English.

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Screenshots

Visa screenshot

61 additional screenshots to view.

Global Gateways

Visa screenshot

17 additional screenshots to view.

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Score history

The full Report Card score (languages, navigation, mobile design, and localization) is only available for years it's been audited; other years show the language count only.

YearScoreRankLanguages
202674.52945

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Financial Services ranking

#2 of 10 in Financial Services, 2026.

RankCompanyScoreLanguages
1
2Visa74.545
3
4
5
6
7
8
9
10

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Language Matrix

Languages Visa supports

Every language currently supported by Visa, grouped by region.

SupportedNot supported

Language tracker

46 languages tracked, 1 later removed in the Language Tracker.

Look up Visa in the Tracker →