Tripadvisorscored March 2025
Tripadvisor has steadily improved its global navigation, moving its gateway icon from the footer into the header and adding language-detection prompts that guide visitors toward the right local-language pages. The company has also rolled out AI-generated content and an AI-powered trip-planning assistant across multiple languages, along with a self-translation option for reviews.
2025 score breakdown
Score & rank over time
Language totals, 2015–2025
Global Gateway
Screenshots
67 additional screenshots to view.
Global Gateways
15 additional screenshots to view.
Score history
The full Report Card score (languages, navigation, mobile design, and localization) is only available for years it's been audited; other years show the language count only.
| Year | Score | Rank | Languages |
|---|---|---|---|
| 2025 | 74 | 17 | 32 |
Become a paid subscriber to see Tripadvisor’s full history.
Become a paid subscriberTravel & Hospitality ranking
#3 of 17 in Travel & Hospitality, 2025.
| Rank | Company | Score | Languages |
|---|---|---|---|
| 1 | |||
| 2 | |||
| 3 | Tripadvisor | 74 | 32 |
| 4 | |||
| 5 | |||
| 6 | |||
| 7 | |||
| 8 | |||
| 9 | |||
| 10 | |||
| 11 | |||
| 12 | |||
| 13 | |||
| 14 | |||
| 15 | |||
| 16 | |||
| 17 |
Subscribe to see every company in Travel & Hospitality.
Become a paid subscriberLanguage tracker
32 languages tracked in the Language Tracker.
Look up Tripadvisor in the Tracker →