Web Globalization Report Card
Company profileRetail & Ecommerce

Starbucksscored September 2026

Starbucks is a strong supporter of country codes which is critical given the lack of any global gateway. Global consistency is largely missing as well. The company still supports an impressive 29 languages and solid investment in localization, but we want to see a greater investment in global brand consistency.

www.starbucks.com

2026 score
50/100
Rank
#131
Starbucks homepage

2026 score breakdown

Global Reach (Languages)14.5/25
Global Navigation3.5/25
Global/Mobile Architecture13.5/25
Mobile weight: 1.15MB
Localization & Social18.5/25

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Score & rank over time

See Starbucks’s full score history.

Language totals, 2015–2026

See Starbucks’s full language history.

Global Gateway

OrientationCountry
ccTLD usageHigh
Language negotiationNo
Splash gatewayNo
GeolocationNo
IconsNone
Gateway locationNone

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Screenshots

Starbucks screenshot

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Global Gateways

Starbucks screenshot

7 additional screenshots to view.

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Score history

The full Report Card score (languages, navigation, mobile design, and localization) is only available for years it's been audited; other years show the language count only.

YearScoreRankLanguages
20265013129

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Retail & Ecommerce ranking

#10 of 13 in Retail & Ecommerce, 2026.

RankCompanyScoreLanguages
1
2
3
4
5
6
7
8
9
10Starbucks5029
11
12
13

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Language Matrix

Languages Starbucks supports

Every language currently supported by Starbucks, grouped by region.

SupportedNot supported

Language tracker

30 languages tracked in the Language Tracker.

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