Web Globalization Report Card
Company profileRetail & EcommerceInterbrand Best Global Brand 2025

Shopifyscored September 2026

Shopify went from 22 languages to 41 in just one year -- a massive global expansion. And the details of its localization are impressive -- notice how screenshots are also localized (which many companies overlook). The global template relies on video which we discourage but it is consistent. The global gateway, sadly, remains buried in the footer. Overall, however, Shopify is pushing forward globally in a huge way.

www.shopify.com

2026 score
78/100
Rank
#15
Shopify homepage

2026 score breakdown

Global Reach (Languages)20.5/25
Global Navigation17.5/25
Global/Mobile Architecture19.5/25
Mobile weight: 11.8MB
Localization & Social20.5/25

See exactly how Shopify scored across all four categories.

Score & rank over time

See Shopify’s full score history.

Language totals, 2021–2026

See Shopify’s full language history.

Global Gateway

OrientationCountry/Language
ccTLD usageMedium
Language negotiationYes
Splash gatewayNo
GeolocationNo
IconsGlobe
Gateway locationFooter

See Shopify’s full navigation & localization details.

Before & After

Before - March 2025
After - September 2026

Shopify significant expanded the number of languages it supports which is reflected on the larger and more user-friendly global gateway. Notice how languages are also displayed -- which is hugely important to managing user expectations before they click on a country/region link. One note: The gateway has been overlocalized for some markets (see Japan) which should be rolled back to a "universal" gateway.

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Screenshots

Shopify screenshot

26 additional screenshots to view.

Global Gateways

Shopify screenshot

10 additional screenshots to view.

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Score history

The full Report Card score (languages, navigation, mobile design, and localization) is only available for years it's been audited; other years show the language count only.

YearScoreRankLanguages
2026781541

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Retail & Ecommerce ranking

#2 of 13 in Retail & Ecommerce, 2026.

RankCompanyScoreLanguages
1
2Shopify7841
3
4
5
6
7
8
9
10
11
12
13

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Language Matrix

Languages Shopify supports

Every language currently supported by Shopify, grouped by region.

SupportedNot supported

Language tracker

22 languages tracked in the Language Tracker.

Look up Shopify in the Tracker →