Web Globalization Report Card
Company profileRetail & EcommerceInterbrand Best Global Brand 2025

Sephorascored September 2026

Like so many other companies, Sephora finally dropped support for Russia last year (though it still displays a link to a nonexistent website in its global gateway). The global template is well used but the global gateway remains hidden in the footer and some sites use a flag-based gateway as well. Overall, localization remains the strength of this global brand.

www.sephora.com

2026 score
59/100
Rank
#103
Sephora homepage

2026 score breakdown

Global Reach (Languages)11.5/25
Global Navigation9/25
Global/Mobile Architecture19/25
Mobile weight: 9.7MB
Localization & Social19.5/25

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Score & rank over time

See Sephora’s full score history.

Language totals, 2022–2026

See Sephora’s full language history.

Global Gateway

OrientationCountry/Language
ccTLD usageMedium
Language negotiationNo
Splash gatewayNo
GeolocationYes — Overlay
IconsFlags
Gateway locationFooter

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Screenshots

Sephora screenshot

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Global Gateways

Sephora screenshot

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Score history

The full Report Card score (languages, navigation, mobile design, and localization) is only available for years it's been audited; other years show the language count only.

YearScoreRankLanguages
20265910323

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Retail & Ecommerce ranking

#6 of 13 in Retail & Ecommerce, 2026.

RankCompanyScoreLanguages
1
2
3
4
5
6Sephora5923
7
8
9
10
11
12
13

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Language Matrix

Languages Sephora supports

Every language currently supported by Sephora, grouped by region.

SupportedNot supported

Language tracker

24 languages tracked, 1 later removed in the Language Tracker.

Look up Sephora in the Tracker →