Web Globalization Report Card
Company profileLuxury

Rolexscored September 2026

Rolex updated its website design over the past year (see Before and After). Unfortunately, the global gateway was not upgraded into the header. it's located both in the menu and footer. Languages remain unchanged; we noted previously that Rolex was one of the first major luxury brands to support Hindi. Global consistency remains solid though the website is overweight.

www.rolex.com

2026 score
62.5/100
Rank
#83
Rolex homepage

2026 score breakdown

Global Reach (Languages)11/25
Global Navigation14.5/25
Global/Mobile Architecture19.5/25
Mobile weight: 9MB
Localization & Social17.5/25

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Score & rank over time

See Rolex’s full score history.

Language totals, 2018–2026

See Rolex’s full language history.

Global Gateway

OrientationLanguage
ccTLD usageLow
Language negotiationYes — Redirect
Splash gatewayNo
GeolocationNo
IconsGlobe
Gateway locationFooter

See Rolex’s full navigation & localization details.

Before & After

Before - March 2025
After - Sept. 2026

An updated website and the use of geolocation (in the header).

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Screenshots

Rolex screenshot

25 additional screenshots to view.

Global Gateways

Rolex screenshot

19 additional screenshots to view.

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Score history

The full Report Card score (languages, navigation, mobile design, and localization) is only available for years it's been audited; other years show the language count only.

YearScoreRankLanguages
202662.58323

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Luxury ranking

#1 of 7 in Luxury, 2026.

RankCompanyScoreLanguages
1Rolex62.523
2
3
4
5
6
7

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Language Matrix

Languages Rolex supports

Every language currently supported by Rolex, grouped by region.

SupportedNot supported

Language tracker

22 languages tracked in the Language Tracker.

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