Web Globalization Report Card
Company profileConsumer GoodsInterbrand Best Global Brand 2025

Nikescored September 2026

Nike has long supported a consistent global template and has invests heavily in localization across the 28 languages it currently supports. The site uses geolocation to auto-redirect users based on their locale which means the visual global gateway (which nicely uses a globe icon) should be in the header; it is currently in the footer.

www.nike.com

2026 score
69.5/100
Rank
#47
Nike homepage

2026 score breakdown

Global Reach (Languages)14/25
Global Navigation16/25
Global/Mobile Architecture21/25
Mobile weight: 5MB
Localization & Social18.5/25

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Score & rank over time

See Nike’s full score history.

Language totals, 2015–2026

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Global Gateway

OrientationCountry/Language
ccTLD usageMedium
Language negotiationNo
Splash gatewayNo
GeolocationYes — Redirect
IconsGlobe
Gateway locationFooter

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Screenshots

Nike screenshot

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Global Gateways

Nike screenshot

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Score history

The full Report Card score (languages, navigation, mobile design, and localization) is only available for years it's been audited; other years show the language count only.

YearScoreRankLanguages
202669.54728

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Consumer Goods ranking

#5 of 12 in Consumer Goods, 2026.

RankCompanyScoreLanguages
1
2
3
4
5Nike69.528
6
7
8
9
10
11
12

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Language Matrix

Languages Nike supports

Every language currently supported by Nike, grouped by region.

SupportedNot supported

Language tracker

28 languages tracked in the Language Tracker.

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