Nikescored March 2025
Nike's global gateway lives in the footer, but the company has swapped in a generic globe icon in place of its previous marker — a small change that meaningfully improves how easily visitors can find it. The next step is elevating that link into the header.
2025 score
65.5/100
Rank
#54
2025 score breakdown
Global Reach (Languages)14/25
Global Navigation15.5/25
Global/Mobile Architecture18/25
Mobile weight: 4.55MB
Localization & Social18/25
Score & rank over time
Language totals, 2015–2025
Global Gateway
OrientationCountry/Language
ccTLD usageMedium
Language negotiationNo
Splash gatewayNo
GeolocationYes — Redirect
IconsGlobe
Gateway locationNone
Screenshots
70 additional screenshots to view.
Global Gateways
23 additional screenshots to view.
Score history
The full Report Card score (languages, navigation, mobile design, and localization) is only available for years it's been audited; other years show the language count only.
| Year | Score | Rank | Languages |
|---|---|---|---|
| 2025 | 65.5 | 54 | 28 |
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Become a paid subscriberConsumer Goods ranking
#5 of 14 in Consumer Goods, 2025.
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| 5 | Nike | 65.5 | 28 |
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Become a paid subscriberLanguage tracker
28 languages tracked in the Language Tracker.
Look up Nike in the Tracker →