Web Globalization Report Card
Company profileConsumer GoodsInterbrand Best Global Brand 2025

LEGOscored September 2026

LEGO held steady with 32 languages and makes use of a consistent global design. It also uses language detection and geolocation to greet users in the locale they expect; however, the visual gateway is buried in the footer, which could be a challenge if users wish to override LEGO's setting. Localization remains very good overall.

www.lego.com

2026 score
71/100
Rank
#40
LEGO homepage

2026 score breakdown

Global Reach (Languages)16/25
Global Navigation13.5/25
Global/Mobile Architecture21/25
Mobile weight: 8MB
Localization & Social20.5/25

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Score & rank over time

See LEGO’s full score history.

Language totals, 2016–2026

See LEGO’s full language history.

Global Gateway

OrientationCountry/Language
ccTLD usageLow
Language negotiationYes
Splash gatewayNo
GeolocationYes — Redirect
IconsNone
Gateway locationFooter

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Screenshots

LEGO screenshot

32 additional screenshots to view.

Global Gateways

LEGO screenshot

13 additional screenshots to view.

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Score history

The full Report Card score (languages, navigation, mobile design, and localization) is only available for years it's been audited; other years show the language count only.

YearScoreRankLanguages
2026714032

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Consumer Goods ranking

#4 of 12 in Consumer Goods, 2026.

RankCompanyScoreLanguages
1
2
3
4LEGO7132
5
6
7
8
9
10
11
12

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Language Matrix

Languages LEGO supports

Every language currently supported by LEGO, grouped by region.

SupportedNot supported

Language tracker

32 languages tracked, 1 later removed in the Language Tracker.

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