Web Globalization Report Card
Company profileConsumer Goods

Heinekenscored September 2026

Heineken is a global brand with many websites that share a general brand identity -- and signature green color -- but not yet a global design template. Localization is very strong overall but global navigation weak. The only gateway is the "age gateway" which relies on geolocation to present a localized front door to users (see the Spain example in screenshots).

www.heineken.com

2026 score
59.5/100
Rank
#97
Heineken homepage

2026 score breakdown

Global Reach (Languages)17.5/25
Global Navigation6/25
Global/Mobile Architecture18.5/25
Mobile weight: 14.5MB
Localization & Social17.5/25

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Score & rank over time

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Language totals, 2015–2026

See Heineken’s full language history.

Global Gateway

OrientationCountry/Language
ccTLD usageLow
Language negotiationNo
Splash gatewayYes
GeolocationYes — Preselect
IconsNone
Gateway locationNone

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Screenshots

Heineken screenshot

36 additional screenshots to view.

Global Gateways

Heineken screenshot

19 additional screenshots to view.

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Score history

The full Report Card score (languages, navigation, mobile design, and localization) is only available for years it's been audited; other years show the language count only.

YearScoreRankLanguages
202659.59735

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Consumer Goods ranking

#9 of 12 in Consumer Goods, 2026.

RankCompanyScoreLanguages
1
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3
4
5
6
7
8
9Heineken59.535
10
11
12

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Language Matrix

Languages Heineken supports

Every language currently supported by Heineken, grouped by region.

SupportedNot supported

Language tracker

36 languages tracked in the Language Tracker.

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