Web Globalization Report Card
Company profileRetail & EcommerceInterbrand Best Global Brand 2025

eBayscored September 2026

eBay has not made major changes for the past few years with the exception of reducing its global reach. Its gateway continues to rely on flags which is a geopolitically dangerous tactic given it displays the flag for Taiwan. Localization naturally remains strong but the lack of any AI-enabled translation features if unfortunate.

www.ebay.com

2026 score
49.5/100
Rank
#133
eBay homepage

2026 score breakdown

Global Reach (Languages)8/25
Global Navigation7.5/25
Global/Mobile Architecture16.5/25
Mobile weight: 5.8MB
Localization & Social17.5/25

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Score & rank over time

See eBay’s full score history.

Language totals, 2015–2026

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Global Gateway

OrientationCountry
ccTLD usageHigh
Language negotiationNo
Splash gatewayNo
GeolocationYes — Redirect
IconsFlags
Gateway locationFooter

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Screenshots

eBay screenshot

57 additional screenshots to view.

Global Gateways

eBay screenshot

17 additional screenshots to view.

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Score history

The full Report Card score (languages, navigation, mobile design, and localization) is only available for years it's been audited; other years show the language count only.

YearScoreRankLanguages
202649.513316

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Retail & Ecommerce ranking

#11 of 13 in Retail & Ecommerce, 2026.

RankCompanyScoreLanguages
1
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3
4
5
6
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8
9
10
11eBay49.516
12
13

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Language Matrix

Languages eBay supports

Every language currently supported by eBay, grouped by region.

SupportedNot supported

Language tracker

16 languages tracked, 4 later removed in the Language Tracker.

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