Web Globalization Report Cardbeta
Company profileThird-party Logistics (3PL)Interbrand Best Global Brand 2025

DHLscored March 2025

DHL is the only major delivery/logistics company to use geolocation to route .com visitors to their local site. Its design is lightweight and mostly consistent, though the generic globe icon was removed from the header a few years back, leaving visitors to search the menu to change locales. The gateway menu itself remains a work in progress, occasionally over-localizing country names.

www.dhl.com

2025 score
76/100
Rank
#11
DHL homepage

2025 score breakdown

Global Reach (Languages)20.5/25
Global Navigation16.5/25
Global/Mobile Architecture21.5/25
Mobile weight: 3.95MB
Localization & Social17.5/25

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Score & rank over time

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Language totals, 20152025

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Global Gateway

OrientationCountry/Language
ccTLD usageLow
Language negotiationNo
Splash gatewayYes
GeolocationYesRedirect
IconsFlags, Globe
Gateway locationHeader

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Screenshots

DHL screenshot

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Global Gateways

DHL screenshot

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Score history

The full Report Card score (languages, navigation, mobile design, and localization) is only available for years it's been audited; other years show the language count only.

YearScoreRankLanguages
2025761141

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Third-party Logistics (3PL) ranking

#1 of 4 in Third-party Logistics (3PL), 2025.

RankCompanyScoreLanguages
1DHL7641
2
3
4

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Language tracker

41 languages tracked, 4 later removed in the Language Tracker.

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