Web Globalization Report Card
Company profileTravel & Hospitality

British Airwaysscored September 2026

www.ba.com

2026 score
46/100
Rank
#139
British Airways homepage

2026 score breakdown

Global Reach (Languages)6/25
Global Navigation7/25
Global/Mobile Architecture19/25
Mobile weight: 4MB
Localization & Social14/25

See exactly how British Airways scored across all four categories.

Score & rank over time

See British Airways’s full score history.

Language totals, 2015–2026

See British Airways’s full language history.

Global Gateway

OrientationCountry/Language
ccTLD usageMedium
Language negotiationNo
Splash gatewayNo
GeolocationYes — Redirect
IconsFlags
Gateway locationFooter

See British Airways’s full navigation & localization details.

Before & After

Before - March 2025
After - September 2026

The danger when undergoing a web redesign is that the global gateway will get demoted or left off entirely. Sadly, BA demoted its gateway.

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Screenshots

British Airways screenshot

32 additional screenshots to view.

Global Gateways

British Airways screenshot

15 additional screenshots to view.

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Score history

The full Report Card score (languages, navigation, mobile design, and localization) is only available for years it's been audited; other years show the language count only.

YearScoreRankLanguages
20264613912

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Travel & Hospitality ranking

#17 of 17 in Travel & Hospitality, 2026.

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17British Airways4612

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Language Matrix

Languages British Airways supports

Every language currently supported by British Airways, grouped by region.

SupportedNot supported

Language tracker

11 languages tracked, 2 later removed in the Language Tracker.

Look up British Airways in the Tracker →