Web Globalization Report Card
Company profileTravel & HospitalityInterbrand Best Global Brand 2025

Booking.comscored September 2026

Booking.com has long been one of the travel industry's leaders in languages and global consistency. But it lags in its visual gateway, which continues to rely on flags and implies that flags are equivalent to languages.

www.booking.com

2026 score
72.5/100
Rank
#38
Booking.com homepage

2026 score breakdown

Global Reach (Languages)23/25
Global Navigation11.5/25
Global/Mobile Architecture20/25
Mobile weight: 6MB
Localization & Social18/25

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Score & rank over time

See Booking.com’s full score history.

Language totals, 2015–2026

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Global Gateway

OrientationCountry
ccTLD usageMedium
Language negotiationYes — Redirect
Splash gatewayNo
GeolocationYes — Redirect
IconsFlags
Gateway locationHeader

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Screenshots

Booking.com screenshot

58 additional screenshots to view.

Global Gateways

Booking.com screenshot

14 additional screenshots to view.

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Score history

The full Report Card score (languages, navigation, mobile design, and localization) is only available for years it's been audited; other years show the language count only.

YearScoreRankLanguages
202672.53846

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Travel & Hospitality ranking

#4 of 17 in Travel & Hospitality, 2026.

RankCompanyScoreLanguages
1
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4Booking.com72.546
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11
12
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17

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Language Matrix

Languages Booking.com supports

Every language currently supported by Booking.com, grouped by region.

SupportedNot supported

Language tracker

46 languages tracked in the Language Tracker.

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