Web Globalization Report Card
Company profileAutomotiveInterbrand Best Global Brand 2025

BMWscored September 2026

Like Audi, BMW is also devoid of any visual global gateway, which is unfortunate. It does make good use of country codes. Global consistency is well above average and localization is strong.

www.bmw.com

2026 score
66/100
Rank
#63
BMW homepage

2026 score breakdown

Global Reach (Languages)21/25
Global Navigation8.5/25
Global/Mobile Architecture19/25
Mobile weight: 12MB
Localization & Social17.5/25

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Score & rank over time

See BMW’s full score history.

Language totals, 2015–2026

See BMW’s full language history.

Global Gateway

OrientationCountry
ccTLD usageHigh
Language negotiationNo
Splash gatewayNo
GeolocationYes — Redirect
IconsGlobe
Gateway locationNone

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Screenshots

BMW screenshot

69 additional screenshots to view.

Global Gateways

BMW screenshot

9 additional screenshots to view.

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Score history

The full Report Card score (languages, navigation, mobile design, and localization) is only available for years it's been audited; other years show the language count only.

YearScoreRankLanguages
2026666342

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Automotive ranking

#5 of 19 in Automotive, 2026.

RankCompanyScoreLanguages
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5BMW6642
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19

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Language Matrix

Languages BMW supports

Every language currently supported by BMW, grouped by region.

SupportedNot supported

Language tracker

42 languages tracked in the Language Tracker.

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