Applescored March 2025
Apple's website is globally consistent, but it lags in global reach and depth of localized content. Some localized sites, such as Slovenia's, still route much of their content back to English-language pages.
2025 score
73.5/100
Rank
#19
2025 score breakdown
Global Reach (Languages)18.5/25
Global Navigation17.5/25
Global/Mobile Architecture21/25
Mobile weight: 6.1MB
Localization & Social16.5/25
Score & rank over time
Language totals, 2015–2025
Global Gateway
OrientationCountry
ccTLD usageMedium
Language negotiationYes — Apple ID
Splash gatewayNo
GeolocationYes — Header
IconsNone
Gateway locationFooter
Screenshots
80 additional screenshots to view.
Global Gateways
15 additional screenshots to view.
Score history
The full Report Card score (languages, navigation, mobile design, and localization) is only available for years it's been audited; other years show the language count only.
| Year | Score | Rank | Languages |
|---|---|---|---|
| 2025 | 73.5 | 19 | 37 |
Become a paid subscriber to see Apple’s full history.
Become a paid subscriberConsumer Technology ranking
#3 of 20 in Consumer Technology, 2025.
| Rank | Company | Score | Languages |
|---|---|---|---|
| 1 | |||
| 2 | |||
| 3 | Apple | 73.5 | 37 |
| 4 | |||
| 5 | |||
| 6 | |||
| 7 | |||
| 8 | |||
| 9 | |||
| 10 | |||
| 11 | |||
| 12 | |||
| 13 | |||
| 14 | |||
| 15 | |||
| 16 | |||
| 17 | |||
| 18 | |||
| 19 | |||
| 20 |
Subscribe to see every company in Consumer Technology.
Become a paid subscriberLanguage tracker
37 languages tracked in the Language Tracker.
Look up Apple in the Tracker →