Web Globalization Report Card
Company profileRetail & EcommerceInterbrand Best Global Brand 2025

Amazonscored September 2026

Amazon now offers an Alexa agent for shopping on its US site that did handle a few non-English queries successfully. And Amazon also allows users to self-translate product reviews. Global navigation remains clunky with the notable exception of how Amazon smartly pairs a country code with its logo on localized sites.

www.amazon.com

2026 score
61/100
Rank
#88
Amazon homepage

2026 score breakdown

Global Reach (Languages)9/25
Global Navigation12.5/25
Global/Mobile Architecture17.5/25
Mobile weight: 34MB
Localization & Social22/25

See exactly how Amazon scored across all four categories.

Score & rank over time

See Amazon’s full score history.

Language totals, 2015–2026

See Amazon’s full language history.

Global Gateway

OrientationCountry
ccTLD usageHigh
Language negotiationNo
Splash gatewayNo
GeolocationYes — Preselect
IconsFlags, Globe
Gateway locationBoth

See Amazon’s full navigation & localization details.

Search all screenshots →

Screenshots

Amazon screenshot

102 additional screenshots to view.

Global Gateways

Amazon screenshot

33 additional screenshots to view.

Search all screenshots →

Score history

The full Report Card score (languages, navigation, mobile design, and localization) is only available for years it's been audited; other years show the language count only.

YearScoreRankLanguages
2026618818

Become a paid subscriber to see Amazon’s full history.

Retail & Ecommerce ranking

#4 of 13 in Retail & Ecommerce, 2026.

RankCompanyScoreLanguages
1
2
3
4Amazon6118
5
6
7
8
9
10
11
12
13

Subscribe to see every company in Retail & Ecommerce.

See the full Retail & Ecommerce ranking →

Language Matrix

Languages Amazon supports

Every language currently supported by Amazon, grouped by region.

SupportedNot supported

Language tracker

25 languages tracked in the Language Tracker.

Look up Amazon in the Tracker →