Amazonscored March 2025
Amazon has used the same global design template for more than 20 years, giving it strong global consistency, and it's long stood out for its extensive, prominent use of country-code domains appended right to the logo. Localization runs deep — colors, seasonality, terminology, and product selection are all adapted market by market. Its one lingering shortcoming is a global gateway that still relies on flags rather than a generic globe icon.
2025 score breakdown
Score & rank over time
Language totals, 2015–2025
Global Gateway
Screenshots
94 additional screenshots to view.
Global Gateways
29 additional screenshots to view.
Score history
The full Report Card score (languages, navigation, mobile design, and localization) is only available for years it's been audited; other years show the language count only.
| Year | Score | Rank | Languages |
|---|---|---|---|
| 2025 | 65 | 57 | 25 |
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Become a paid subscriberRetail & Ecommerce ranking
#2 of 13 in Retail & Ecommerce, 2025.
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| 2 | Amazon | 65 | 25 |
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Become a paid subscriberLanguage tracker
25 languages tracked in the Language Tracker.
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