Web Globalization Report Cardbeta
Company profileConsumer TechnologyInterbrand Best Global Brand 2025

Adobescored March 2025

Adobe pioneered the use of geolocation overlays that alert visitors when they may prefer a different regional site, and its gateway menu makes good use of a generic globe icon. Its main weakness is that the global gateway itself remains buried in the footer on both desktop and mobile. Maintaining consistency across product lines like Photoshop, Acrobat, and Lightroom — each with its own gateway — remains an ongoing challenge.

www.adobe.com

2025 score
76/100
Rank
#12
Adobe homepage

2025 score breakdown

Global Reach (Languages)20.5/25
Global Navigation18/25
Global/Mobile Architecture18.5/25
Mobile weight: 3.6MB
Localization & Social19/25

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Score & rank over time

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Language totals, 20152025

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Global Gateway

OrientationCountry/Language
ccTLD usageMedium
Language negotiationNo
Splash gatewayNo
GeolocationYesOverlay
IconsGlobe
Gateway locationNone

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Screenshots

Adobe screenshot

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Global Gateways

Adobe screenshot

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Score history

The full Report Card score (languages, navigation, mobile design, and localization) is only available for years it's been audited; other years show the language count only.

YearScoreRankLanguages
2025761241

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Consumer Technology ranking

#1 of 20 in Consumer Technology, 2025.

RankCompanyScoreLanguages
1Adobe7641
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Language tracker

41 languages tracked, 2 later removed in the Language Tracker.

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