Web Globalization Report Card
Company profileConsumer GoodsInterbrand Best Global Brand 2025

Adidasscored September 2026

Adidas is largely unchanged from a year ago -- still leveraging a global design effectively but a design that's missing an effective global gateway.

www.adidas.com

2026 score
64.5/100
Rank
#70
Adidas homepage

2026 score breakdown

Global Reach (Languages)16.5/25
Global Navigation9.5/25
Global/Mobile Architecture21/25
Mobile weight: 8MB
Localization & Social17.5/25

See exactly how Adidas scored across all four categories.

Score & rank over time

See Adidas’s full score history.

Language totals, 2015–2026

See Adidas’s full language history.

Global Gateway

OrientationCountry
ccTLD usageHigh
Language negotiationNo
Splash gatewayNo
GeolocationYes — Redirect/Overlay
IconsFlags
Gateway locationNone

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Screenshots

Adidas screenshot

64 additional screenshots to view.

Global Gateways

Adidas screenshot

20 additional screenshots to view.

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Score history

The full Report Card score (languages, navigation, mobile design, and localization) is only available for years it's been audited; other years show the language count only.

YearScoreRankLanguages
202664.57033

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Consumer Goods ranking

#8 of 12 in Consumer Goods, 2026.

RankCompanyScoreLanguages
1
2
3
4
5
6
7
8Adidas64.533
9
10
11
12

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Language Matrix

Languages Adidas supports

Every language currently supported by Adidas, grouped by region.

SupportedNot supported

Language tracker

33 languages tracked in the Language Tracker.

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